We’ve all heard about corporal wars, right? It’s when you go head to head with your rival and never really know what the outcome, or, rather, the exodus, will be. But, that’s why it’s called a war in the first place. Toyota is known in the automobile industry as the biggest player in the hybrid market. They’ve invented it, for God’s sake! And, they’ve been the best at it for a very long time – since 1997, to be exact, when the very first Toyota Prius saw the light of day. Today the Japanese are still one of the leaders in the segment, but competition is stiffer than ever, so, that means they’ve got to go big and announce something equally exciting and refreshing to keep the #1 spot.
The Funky Entrance
And they couldn’t have thought of anything better than introducing the fourth gen of their flagship hybrid – the Toyota Prius. By the way, if there is a perfect place on earth to unveil such a thing, it’s definitely Las-Vegas. Oh yeah, that’s exactly what Toyota did – with style, too. It was a great moment, full of excitement and that good epic. For some, it was just a routine introduction of a new model, for others – a new page. For me it was a great experience and I’m definitely looking forward to Toyota’s newest offering.
A Small Step Forward
Ok, so, what do we know so far from the presentation? First of all the 4th gen Prius will have a 10% improvement in fuel-efficiency compared to the current model (the exact EPA numbers aren’t out yet, but they’re gonna be roughly the same). The manufacturer says this is possible with the introduction of lighter components, advancement in thermal efficiency of the combustion engine, and new batteries with higher energy density. A bunch of techy jargon, I know, but, the point is, Toyota claims the fresh Toyota Prius will be the most fuel-efficient non-plug-in vehicle on the planet. It will hit the markets early next year, so, that’s pretty close. Some folks believe there’ll be an Eco model as well, but I can’t tell you much about that – there’s simply no info on the subject.
The Fourth-Generation Toyota Prius: The Showy Prude
As for the looks, the company is trying to keep that sacred balance between the same old darling grill and some new developments, like a more sharply shaped exterior. it’s got some resemblance with another environment-friendly Toyota vehicle – the Murai. It didn’t look much different to me at the exhibition, but the degree of changes introduced will be more obvious when we all get to test it for ourselves. I mean, sure, it’s a bit more aggressive-looking now at the front, almost like it’s angry at you, but it’s still the good-old Prius.
Same Old Same New
Interior-wise, not much is changed. We still have the dash-board and all the buttons in the middle, but the 2016 Toyota Prius has also this funny new transmission that almost looks like a joystick (a gamepad). Right below we’ve got a charger, and a couple of cup holders. There’s more cargo and seating room, plus, the company packed the new Prius with tons of advanced safety equipment. The official info states that the center of gravity on the new Toyota Prius will be lowered, plus, there will be a new chassis and a double wishbone suspension.
So, what do we have? Not a revolution, that’s for sure. With 10% of better MPG you can’t really expect the customers to be impressed. It’s still good, but nothing special. I guess that’s why Toyota decided to go bold with the appearance – to keep it fresh. And the new exterior might not necessarily be very exciting to some people, but it will definitely get stuck in your head and you will never mix it up with anything else. If that’s what Toyota’s after, then they hit the bull’s-eye with the new 2016 Toyota Prius.
Check out this video: 2016 Toyota Prius Fourth Generation new 4th gen ((Official Las Vegas Car Show)).