Hello, everybody, nice to see you again! I’ve got some news for y’all – Toyota, our beloved Japanese giant, is slowly, but steadily getting back to its Sporty roots. If you, like me, have been a big fan of Toyota’s amazing sports cars from back in the day (I’m talking about Supra-3 Turbo, Celica, GT-Four, and my personal favorite – MR2 Turbo), then I salute you, brother/sister, and shake your hand from a distance – trust me, it counts.
Back To The Roots
The domination of the Japanese sports cars caught me as a little kid, when I was obsessed with everything that looked cool and was fast as hell. At the same time, I used to play video-games, and I had the opportunity to try these gorgeous rides in the virtual world. So, in a word, sporty Toyota cars are my childhood heroes, like the Terminator or the Predator.
And so, the news that the Japanese manufacturer is bringing the “sport” back to “Toyota” got me really excited. Y’all know, that for the last 10 to 15 years the company changed its directive, and gradually transformed from the lead creator of breathtaking super cars into the biggest and wealthiest mogul, that provides sedans and trucks for the good old American middle-class. About sporty Toyota minivans see the latest news here.
Over the years, they’ve got really good at it, the Camry and Corolla brands proved to be one of the (if not the) best-selling and most respected family sedans on the market worldwide. But, this year, Toyota decided to remember its heritage, so to speak, and bring sexy back. Well, today, the “sexy” is not as much as captivating, as credible. However, if Toyota made up its mind, that means they’re going all in – that’s seems to be their motto.
But, for now, Toyota decided to go steady – the official statement claims, that the sports-car editions of Camry and Corolla will be debuted at the Chicago Auto Show. Yep, good old Camry and Corolla are gonna go sporty-sporty. That’s not what I expected, but, still good than nothing, right? So, I attended the Chicago Show (it was amazing – make sure to check out my full review), and saw the heroes of the day.
Specs for the esthetes
I’ve examined the two in great details (as much as they let me, that is), and can tell you right away, that no big changes are in order. I mean, the main changes are to the exterior – you got a new aggressive, Fast and Furious-like look, that, by the way, really makes the family sedans look like they’re fresh from a street-race. Interior-wise, the cabins got cooler, I’m talking about great new color (especially the red stitching in the Corolla), and a few techy features, like Entune Audio system, with navigation and charging. Nothing new engine-wise, so, same old HP. Official statement says there will be only 12K units of the Camry SE, and 8K units of the Corolla SE. So, if you wanna grab one of the freshest sporty Toyota rides, you’ve gotta hurry.
As I said, these are the first steps; pretty shy for the Japanese, I might add, but I have a feeling, that they’re just getting started – this is the warm-up. So, expect new and fresh sporty Toyota brands, my friends – the arrival might just happen sooner, than you think.
Video of 2014 Toyota Corolla Sport mode test and review: