Last year – 2015 – was quite a commercially successful one for the majors in the game. Except for Volkswagen (had some troubles, you know about it better than me) and Dodge (can’t really seem to sell that Viper anymore) every big-bad manufacturer posted gains with new models, mostly in the SUV/mid-size truck segments. However, that doesn’t mean that EVERY last single automaker had a tremendous 2015 – some of them had it rough. Furthermore, the struggles have carried over into 2016, and there’s no telling when the bad luck will stop. As you might already know, the automobile industry is a pretty harsh environment and to survive you gotta put your best talent and efforts into trying to make the right moves – both in engineering and in marketing. And if a certain company manages not only to stay afloat, but also prosper, well, that deserves standing ovations, if you ask me. To make it here means you’ve got it all.
Are You A Best-Seller? No, I’m A Worst-Seller
But today we’re not talking about the champs (if you want the list of best-sellers of 2016 I will be more than happy to write a new article about it; hit me in the comments with suggestions). No, today we’ll take a look at the list of worst-sellers in 2016. Simply put, folks just didn’t want to buy any of these cars in the first 2 months we had so far. Will the situation change in the future? Honestly, I’m not so sure, because it’s kinda hard to make people buy your product after you had a bad year-end sales rating. That’s just how it is in the automobile industry – nothing you can do about it. So, unless you already own one of the following rides, I suggest you take a minute and think about why they failed on the market – might save you some troubles later on (and that hard-earned money that you could spend on a killer car). Alright, let’s dig in!
The List Of Worst-Sellers In 2016 – Toyota Yaris
Ok, here comes the first contestant: Toyota’s Yaris is an all-around solid pick; however, taking into consideration the fact that the segment of compact cars is crowded with all kinds of models, it’s kinda hard to compete when you don’t have anything outstanding to offer to the customers. And if you take a look at the pic you’ll understand that what you see if what you get. Yaris did have some good year-end sales before, but in 2016 the Japanese simply can’t seem to make people buy it. Probably the biggest downside to this tinny-tiny cutie is it lacks power, and today, in order to get things done, you need something like a compact SUV to sprint from work to school, from school to the mall and from the mall back home. So, that’s partially why the Yaris is lagging behind the pack, even though it does have a pretty attractive price-tag of 15K (even lower, about 14.9K). In January Toyota managed to sell only 548 units, which is a 62% worse result compared to last year. On the sales charts the Yaris is #198. Yep, go figure!
The Lexus CT200H – Another Epic Toyota Failure
Now, despite the fact that I (and a lot of well-respected experts in the field) put Lexus in the list of the best brands in 2016, the beautiful CT200H model still can’t impress with sales. And I have to clear out one thing here: it’s not a bad car – it’s actually a great car! Like all the other ones in the list. This is just pure statistics, my friends, pure facts. The hybrid Lexus comes with an affordable price-tag of 31.2K and combined fuel-efficiency of 42 miles per gallon. However, as it turns out, we’re now living in a new reality where gas is below 2 dollars per gallon, so, folks are looking for Horses-strong models these days, and not economical cars (I never thought I would say that, but here we are). Lexus started 2016 with 622 units sold, and that’s a 38% drop as compared to last year’s result, landing the CT200H in the “honorable” 195th spot on the list. I know, that’s pretty bad, but, as you’ll find out soon, Toyota actually did pretty “good” in the list of worst-sellers in 2016. Yeah, that’s right, read on, and you’ll find out!
The List Of Worst-Sellers In 2016 – The Cadillac ELR
The Caddy ELR shows us that no matter how cool a car looks in the ads and on the screen (lately it “starred” in the USA show The Colony), if folks don’t feel like buying it, they simply won’t buy it. You can’t force love, you know? And the ELR never really had any public support, so to speak: ever since the 2013 release the American customers rejected this good-looking stud and never really paid much attention to it. The highest sales peak was registered in August 2014 with 196 units sold, and that was a pretty dire result even for a low-volume vehicle. And the recent price slash down 10K didn’t help the situation either. Furthermore, the price cut actually made things worse (yep, that’s possible) and the company had no choice but to officially state that production will be stopped in 2016. Wow, that’s pretty harsh, if you ask me, because, all things aside, the Cadillac ELR looks and feel really great – it’s a shame we might not be able to drive it anymore (and not only because of the steep price-tag). In January 2016 Caddy sold just 67 units of the ELR, and that’s 27% lower than last year. So, as far as the list of worst-sellers in 2016 goes, this sleek and sporty sedan from Cadillac seems to be right there among the very…worst.
Acura RLX – Bad Sales Against The Odds
I have to admit that I can’t really figure out why folks are refusing to buy the Acura RLX. Nah, for real, why isn’t anybody going for it? It’s got a pretty attractive exterior design, with top-notch material quality, finishing, highly comfortable seats, all the latest techy features/equipment and solid fuel-efficiency. And it gets good reviews. tpp. Well, the biggest turn off, in my opinion, is the steep starting price-tag of 54.5K MSRP. The second not-that-appealing fact about the RLX are the somewhat cheap-looking (and feeling) plastic door handles: you can’t go with cheap plastic when you’re selling a luxury sedan that’s worth twice the Mustang and/or the Camaro (I know a sedan has nothing to do with a muscle car, but come on, you get me, right?) – that just doesn’t work today. And so, while the market of luxury cars is having a super-great time in 2016, the Acura RLX could “boast” as little as 98 units sold in January, and that’s a 44% drop as compared to last year. This horrible result landed the car at #244 in 2016, so, that automatically makes it a prominent resident on the list of worst-sellers in 2016.
The List Of Worst-Sellers In 2016 – The Infiniti Q70
Infiniti, Nissan’s luxury brand, has been doing generally well in 2015. However, the Q70 sedan has been struggling with sales for about a year now. True, back in March sales peaked at 1K+ and the future seemed so bright :). But after that successful month we witnessed only steady drops in demand (and, naturally, in sales). In January 2016 The Infiniti Q70 hit the “anti-record” in 15 months with 492 units sold, and that’s 22% down from last year. And while this vehicle arguably has the prettiest exterior design in the segment, the bad sales and the 207th spot on the chart tell us that looks don’t always get the job done. With this all-around solid model going through some tough times I’m predicting the whole market of luxury sedans will be having a pretty hard 2016 (maybe with the exception of the German brands who always seem to find just the right engineering and marketing moves to appeal to the general public). And that’s it for today, folks, make sure to share your personal lists of disappointing cars/brands in 2016 and hit me in the comments so that I know what to write about next time. Peace!
See this video: Top 10 Lowest Selling Cars of All Time.